As a Fractional Product Marketing expert I'll join your team part-time to design, lead, or strengthen your product marketing and go-to-market initiatives.

 In short, I bring strategic and operational expertise without the commitment of a full-time hire.
It is ideal for small teams within large companies, startups and scale-ups tech companies that need structure, clarity, and growth acceleration.

Turn your product's value into
market traction

 What I do
I help you design and execute a go-to-market strategy that connects your product, positioning, and growth channels.
From defining your acquisition model to building a scalable launch plan, I make sure your GTM strategy drives real traction not just activity.

What you get
Positioning & value proposition frameworks
Ideal Customer Profile (ICP) and segmentation analysis
Pricing & packaging strategy aligned with market reality
Go-to-market motion & channel strategy (sales-led, product-led, or hybrid)
Launch plan and performance KPIs

Optional: experimentation strategy for testing campaigns and product-led loops delivered as a concise, actionable GTM deck ready to execute with your team.

Results
Clear understanding of where and how to grow
Aligned teams across product, marketing, and sales
A cohesive launch plan that turns strategy into action
Faster customer acquisition and market traction

Ready to start?

Book a call

Notes titled 'Go-to-Market' listing key points: positioning and value proposition, ICP and segmentation analysis, pricing strategy, go-to-market motion and channel strategy, and launch plan with KPIs; includes a circular photo of a woman labeled Product Marketing Expert.

Tools built to grow your business

What I do
From positioning to enablement tools, I equip your team with everything they need to sell smarter and faster.  I bridge the gap between Product, Marketing, and Sales to ensure your teams communicate value consistently and convincingly.

What you get
Sales playbooks & product decks
Messaging and content playbook for consistent storytelling across teams
Product one pagers
Demo scripts & objection handling
Alignment workshops & sales training sessions
‍
Results
 A unified go-to-market motion where everyone — from product to sales — tells the same story and drives conversion together.

Learn More

Notes card titled Sales enablement listing sales playbooks, product one pagers, demo scripts, messaging frameworks, and alignment workshops with a circular photo of a woman labeled Product Marketing Expert.

Activate your best
growth levers.

What I do
I help you identify and activate the growth levers that matter most. My approach combines funnel analysis, onboarding optimization, and data-driven activation to build a scalable engine for acquisition and retention.
‍
What you get
Acquisition funnels audit & optimization plan
Activation and onboarding strategy
Campaign planning (SEO, content, email, social)
KPI framework & reporting system
‍
The results
 A clear view of where growth really happens and what to prioritize
Consistent, predictable lead and user acquisition across channels
Higher activation and retention rates
A sustainable growth engine that connects your product’s value to measurable revenue impact

Learn More Stars

Notes titled Growth and Acquisition listing acquisition funnels audit, activation strategy, campaign planning including SEO and social, KPI framework, and pricing strategy with a circular badge showing a woman's photo labeled Product Marketing Expert.

Make your growth
stack work smarter.

What I do
I help teams gain efficiency by simplifying, connecting, and automating their workflows across marketing, sales, and customer operations.
The goal: less manual work, more visibility, and smoother collaboration.
‍
What you get
Process audit & workflow mapping
CRM setup and integration (HubSpot, Airtable, Make, Zapier…)
Lead scoring, nurturing, and reporting automation
AI-assisted workflow design (ethical & transparent)
‍
Results 
A scalable, automated foundation that supports your growth without adding complexity.

Learn More Stars

Notes card titled Marketing & Sales automation listing four services with check icons: process audit and workflow mapping, CRM setup and integration with HubSpot, Airtable, Make, Zapier, lead scoring, nurturing, reporting automation, and AI-assisted ethical workflow design, with a circular photo labeled Product Marketing Expert.

Engagment models

One-shot missions

1-3 months

Short, focused collaborations to solve a specific challenge and deliver tangible outcomes fast. Ideal when you need clarity, structure, or momentum.

Auditing and refining your go-to-market or product positioning

Structuring a new product launch or feature rollout

Clarifying messaging and value proposition

Building key assets (pitch deck, sales narrative, website)

Reigniting growth or improving conversion on a specific funnel stage

Minimal commitment : 10 days

Get Started Now

Fractional Partnership

3-9 months

I'll join as a long-term partner embedded in your team 6-8 days/month bringing both strategic leadership and operational support without hiring a full-time PMM

Designing and executing a full GTM strategy

Structuring and aligning Product, Marketing & Sales around shared KPIs

Transitioning toward a Product-Led, Sales-Led, or hybrid growth model

Strengthening internal skills through mentoring and team enablement

Monitoring and improving performance month after month

Minimal commitment : (3months)

Get Started Now

Frequently asked questions

Everything you need to know about fractional product marketing

Have a different question?

Contact me!

What is a Fractional Product Marketing Manager?

A Fractional Product Marketing Manager (PMM) is an external expert who joins your team part-time to design, lead, or strengthen your product marketing and go-to-market initiatives. In short: I bring strategic and operational expertise without the cost or commitment of a full-time hire. It is ideal for small teams in larger companies, startups, scale-ups, or B2B tech companies that need structure, clarity, and growth acceleration.

How is a PMM different from a CMO or a Growth Manager?

A PMM sits at the intersection of Product, Marketing, and Sales.
A CMO owns the overall marketing vision and brand.
A Growth Manager focuses on acquisition and performance.
A PMM bridges the gap clarifying your value proposition, shaping your positioning, and aligning your teams to turn product value into business results.  As a Fractional PMM, I flex between these areas depending on your internal capabilities and current priorities. I'll step in where your team needs the most leverage. Whether you need to clarify your positioning, improve product adoption, or align go-to-market.

Where do you operate from?

I work remotely with clients across Europe and internationally.  On-site sessions (for workshops, training, or launch kickoffs) are possible on request. I like to meet in person at the begining of a new mission so I'm always open to come meet you where you are :).

What types of companies do you work with?

I primarily work with B2B tech companies, mainly SaaS from early-stage startups to post-Series B scale-up and established companies.  I also occasionally support non-tech or service-based SMEs that need product marketing structure or a go-to-market reset.

What’s the difference between an ongoing engagement and a one shot mission?

I offer two flexible formats based on your needs:

One-time audit (10 days) → A short, focused engagement to assess your positioning, messaging, and GTM strategy, delivering clear recommendations and actionable deliverables (e.g. messaging framework, GTM plan, sales playbook).

Ongoing engagement (from 6 days/month) → A flexible, retained model to continuously guide your product marketing efforts, align teams, and ensure execution stays on track.

How does the collaboration work day-to-day?

I work embedded with your teams, often remotely. Depending on the engagement:
I join your key strategic meetings,
Deliver frameworks, templates, and ready-to-use tools,
Train or challenge your teams on messaging and execution. The goal: create momentum and clarity, and make your teams autonomous over time while delivering measurable results.

When should you bring in a Fractional PMM?

You should consider a Fractional PMM when:
You’re launching a new product and need a go-to-market strategy (GTM).
Your Product, Marketing, and Sales teams aren’t fully aligned.
Your messaging or value proposition feels unclear or outdated.
Your growth has slowed or leads no longer match your ICP.
You’re shifting from a sales-led to a product-led (PLG) motion. In short: when you need to structure, clarify, and accelerate without hiring full-time.

What budget should we plan for this type of engagement?

Typical starting points:
‍
€5000–€7000 for a one-time audit and key deliverables.
From €4500/month for ongoing fractional support (approx. 6 days/month).  Each project is scoped to your context, product complexity, and desired outcomes.

Product Marketing.