Converting tech excellence into 5 star reviews.
I’ll strengthen your team where it matters most, when it matters most.
Whether you need to sharpen your positioning, enable and activate sales for a new launch, boost product adoption, drive lead and user acquisition, or align your go-to-market strategy, I’m here to help you make it happen.
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In short, I bring strategic and operational expertise without the commitment of a full-time hire.
It is ideal for small teams within large companies, startups and scale-ups tech companies that need structure, clarity, and growth acceleration.
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Every collaboration starts with understanding your product, your market, and your team dynamics.I adapt my approach to your priorities and internal resources whether you need clarity, acceleration, or alignment.
Each service can be done independently or as part of a full Product Marketing roadmap.
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We start with an in-depth review of what exists, your messaging, marketing & sales assets, product narrative, acquisition funnel, and team setup. We also clarify your needs and goals. Once defined, the idea is to identify what’s working, what’s missing, and where the biggest impact can be made.
Deliverable: an audit report and proposed action plan.
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Based on your goals, we define (or refine) your strategic foundations: positioning, value proposition, pricing, and growth model. Together, we align product, marketing, and sales around shared objectives and a clear narrative.
Deliverable: you get strategic assets and action plans from GTM playbooks to messaging guides and pricing recommendations.
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Once the strategy is set, we move into action.
Depending on your team’s bandwidth, I can lead, co-build, or supervise implementation: messaging rollout, content creation, sales enablement, launch coordination, or acquisition setup.
Deliverable: You get hands on leadership for product marketing operations and continuous improvement.
At every stage, I make sure product, marketing, and sales teams stay aligned through working sessions, playbooks, and operational coaching.
We measure what works, adjust, and build sustainable growth habits over time.
This is where short-term wins turn into long-term impact.
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Everything you need to know about fractional product marketing
A Fractional Product Marketing Manager (PMM) is an external expert who joins your team part-time to design, lead, or strengthen your product marketing and go-to-market initiatives. In short: I bring strategic and operational expertise without the cost or commitment of a full-time hire. It is ideal for small teams in larger companies, startups, scale-ups, or B2B tech companies that need structure, clarity, and growth acceleration.
A PMM sits at the intersection of Product, Marketing, and Sales.
A CMO owns the overall marketing vision and brand.
A Growth Manager focuses on acquisition and performance.
A PMM bridges the gap clarifying your value proposition, shaping your positioning, and aligning your teams to turn product value into business results.
As a Fractional PMM, I flex between these areas depending on your internal capabilities and current priorities. I'll step in where your team needs the most leverage. Whether you need to clarify your positioning, improve product adoption, or align go-to-market.
I work remotely with clients across Europe and internationally. On-site sessions (for workshops, training, or launch kickoffs) are possible on request. I like to meet in person at the begining of a new mission so I'm always open to come meet you where you are :).
I primarily work with B2B tech companies, mainly SaaS from early-stage startups to post-Series B scale-up and established companies. I also occasionally support non-tech or service-based SMEs that need product marketing structure or a go-to-market reset.
I offer two flexible formats based on your needs:
One-time audit (10 days) → A short, focused engagement to assess your positioning, messaging, and GTM strategy, delivering clear recommendations and actionable deliverables (e.g. messaging framework, GTM plan, sales playbook).
Ongoing engagement (from 6 days/month) → A flexible, retained model to continuously guide your product marketing efforts, align teams, and ensure execution stays on track.
I work embedded with your teams, often remotely.
Depending on the engagement:
I join your key strategic meetings,
Deliver frameworks, templates, and ready-to-use tools,
Train or challenge your teams on messaging and execution.
The goal: create momentum and clarity, and make your teams autonomous over time while delivering measurable results.
You should consider a Fractional PMM when:
You’re launching a new product and need a go-to-market strategy (GTM).
Your Product, Marketing, and Sales teams aren’t fully aligned.
Your messaging or value proposition feels unclear or outdated.
Your growth has slowed or leads no longer match your ICP.
You’re shifting from a sales-led to a product-led (PLG) motion.
In short: when you need to structure, clarify, and accelerate without hiring full-time.
Typical starting points:
€5000–€7000 for a one-time audit and key deliverables.
From €4500/month for ongoing fractional support (approx. 6 days/month).
Each project is scoped to your context, product complexity, and desired outcomes.